AdSupply is now the 20th largest U.S. ad platform as measured by comScore in its Media Metrix Key Measures report for U.S. desktop, September 2016.
Culver City, Calif. (October 20, 2016) – AdSupply, Inc., a top ranking ad platform that delivers viewable, high impact ad formats for brands, agencies and publishers, is now the 20th largest US advertising audience as measured by comScore, the authority on internet audience measurement.
According to the September 2016 comScore Media Metrix Key Measures report for desktop, AdSupply reaches almost 40 million unique visitors a month with exposure to 17% of the total digital population. This exciting growth trend aligns with AdSupply’s efforts to partner with quality publishers and create impactful ad experiences centered around viewability and user engagement.
“This is just the beginning of our ascent into the comScore Top 20,” said AdSupply VP of Sales Chris Corson. “Advertisers are thrilled with our engagement metrics while publishers have responded to our balance of high impact ad formats that don’t compromise user experience. comScore’s latest rankings confirm that both advertisers and publishers win with AdSupply.”
AdSupply’s fourth quarter kicked off to a great start and points to a continued upward trend well into Q1 2017. In addition to new mobile and video ad formats, a growing North American sales team and new European sales presence ensure AdSupply’s global footprint will thrive in today’s shifting digital advertising ecosystem.
To learn more about high impact display, Los Angeles ad tech, comScore Top 20, and more please visit the AdSupply News & Views blog.
About AdSupply, Inc.
AdSupply creates patented, world-class ad tech that delivers viewable, high impact ad formats for brands, agencies and publishers looking to maximize ROI. AdSupply’s simple philosophy: give advertisers and publishers the freedom to monetize. How do we accomplish this? By building the most powerful ad delivery tools in the digital marketplace, serving human-triggered ads that expose new and boost existing revenue streams, and balancing that all with a user experience that produces verified, industry-leading viewability and engagement metrics. Adsupply was founded in 2011 and is headquartered in Culver City, California. For more information on careers, products, and services, please visit www.adsupply.com.
comScore, Inc. is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement. For more information on comScore, please visit comscore.com.
Alex Labbett, Marketing Manager