The Power of Leave-Behind Ads

AdSupplyOpinion

The Power of Leave-Behind Ads By Ashlin Pemberton, AdSupply, Inc. The last couple of years have seen a continuous rise in online display advertising revenue and leave-behind ad units remain one of the most effect … Read More

Are Banners a Bust?

AdSupplyOpinion

Are Banners a Bust? By Ashlin Pemberton AdSupply, Inc. A look into the standard banner ad format and its effectiveness for advertisers and publishers While banner ads have been around since 1994, their popularity among … Read More