Practical Summer 2025 Digital Marketing Trends

As summer heats up and Q3 planning kicks into high gear, the longer days and increased consumer activity presents prime opportunities to test new traffic sources and optimize existing campaigns.

We thought it’d be fun to drop a few practical summer 2025 digital trends and then update you on our exciting new Faith email list.

There’s plenty to cover, let’s jump right in!

Practical Summer 2025 Trends

In-Page Push: The Little Format that Can

In-Page Push ads—banner ads skinned as push notifications—are gaining traction as the solution to banner blindness without the required subscription behavior. Recent performance shows 2-3x improvements over both traditional banners and classic push.

What’s working for In-Page Push:

• iOS on the menu: Unlike classic push, In-Page Push works on all devices including iOS, opening high-value tier-1 audiences
• Rapid adoption: Traffic volumes increased 70% since 2021 as more publishers embrace the format
• Hot verticals: iGaming, finance, sweepstakes, and utilities seeing strong adoption and performance

Display Formats: Overcoming Banner Blindness

Everyone is working hard to overcome banner blindness, with 81% of marketers believing interactive ads grab users’ attention better than static formats. The shift isn’t toward complex AR experiences—it’s toward smarter creative execution.

What’s working for media buyers:

• Mobile-first native ads: Responsive native advertising designed for mobile consumption is seeing higher engagement as 77% of digital ad spend now occurs on mobile devices, with native formats adapting seamlessly to different screen sizes
• Popunder resurgence: CTR rates for pop ads are 6x higher than banner advertising, with large format, interactive landing pages driving stronger user action by providing full-screen real estate without competing with publisher content
• Banner ad optimization: Traditional formats like leaderboard (728×90) and rectangle (300×250) still drive solid results when properly optimized for mobile viewports and faster load times

Email Marketing: The Statistics That Matter

Email marketing continues to deliver exceptional ROI. According to eMarketer, email marketing drives 25% of overall revenues for companies that actively use it as an acquisition channel, while 81% of small businesses rely on email as their primary customer acquisition method.

Understanding email as an acquisition channel:

• Email reaches 89% of American adults vs. 73% for social media—giving access to a significant offline-first audience that other channels can’t touch
• Email serves as the first digital touchpoint of the day, with 58% of users checking their inbox before social media or news
• Email traffic converts to purchases at 4.24% compared to just 0.59% for social media traffic—over 7x higher conversion rates
• Mobile optimization is critical: 60% of emails are first opened on mobile devices, and 21% of emails are opened within the first hour of delivery

Our New 1.6M Faith-Based List

The faith-based sector is experiencing significant growth. In the United States, faith-based marketing can help reach Christians who enjoy an estimated purchasing power of over $5.1 trillion annually.

According to 2025 benchmarks, religious industry emails achieve the highest open rates at 59.70%—over 6% higher than any other industry! This exceptional engagement stems from faith communities where trusted communications are seen as valuable guidance rather than typical marketing.

We’re excited to announce our new faith-based email list featuring 1.6 million engaged subscribers under direct management. This audience represents a significant opportunity for:

• Faith-friendly brands seeking authentic connections with engaged communities
• Family-oriented products and services looking for values-aligned consumers
• Media buyers targeting faith communities where trust and authenticity drive purchasing decisions

Getting Started with Email

If you want to start a campaign, our Sales Director will get you all set.

David has helped hundreds of brands and media buyers scale their campaigns on AdSupply while reducing operational headaches.

You can connect with him via the big red button below, or ping directly:

• Email: david.spielman@adsupply.com
• Telegram: @SpielzOnWheelz